LONDON • DECEMBER 2026 • FIGHT WEEK
DO IT ANYWAYS™
CHALLENGE CHAMPIONSHIPS
The World’s First Arena-Based Technology Challenge Championship and Fight Week Experience
A premier indoor London arena becomes an interactive championship where 1,500 competitors take on seven sponsor-created challenges inspired by virtual reality, drones, interactive displays, electric mobility, performance nutrition, financial technology, and global communications.
The championship is produced as a major all-day YouTube live event with creator commentary, featured celebrity matchups, professional sports production, and personalized content for every competitor.
The experience also promotes the December 12, 2026 Paul vs Fury Fight Week and concludes inside the official boxing ring.
KEY METRICS
1,500
LIMITED COMPETITOR POSITIONS
7
SIGNATURE CHALLENGES
5
AGE DIVISIONS
2
COMPLIMENTARY SUPPORTER PASSES PER COMPETITOR
1-3M
TARGET UNIQUE LIVE VIEWERS
10-25M
TARGET LIVESTREAM, REPLAY, AND SHORT-FORM VIEWS DURING THE FIRST 30 DAYS
Media figures are preliminary planning targets based on the intended fight participants, creator lineup, sponsor amplification, YouTube promotion, international press, and coordinated digital marketing. They are not guaranteed results.
CHAMPIONSHIP OVERVIEW
A NEW CATEGORY OF
LIVE ENTERTAINMENT
DO IT ANYWAYS™ converts the audience from spectators into competitors.
Ordinary people receive the arena, the cameras, the commentators, the professional production, and the championship moment normally reserved for elite athletes.
The event combines:
- Athletic competition
- Technology
- Creator culture
- Audience participation
- Sponsor-created gameplay
- Personal achievement
- Fight Week
- Professional boxing
The championship is deliberately limited to 1,500 competitor positions.
Scarcity improves production quality, reduces congestion, increases demand, and gives every competitor meaningful camera coverage.
1,500 PEOPLE ENTER
AS COMPETITORS
The championship operates through scheduled four-person waves across professionally designed challenge stations.
Each challenge tests a different combination of:
SPEED • BALANCE • ACCURACY • RHYTHM • COURAGE • DECISION-MAKING • STRATEGY • DETERMINATION
Professional timing, challenge marshals, medical coverage, broadcast production, and engineered safety systems support the competition.
AGES 13-15
250 Competitor Positions
AGES 16-18
300 Competitor Positions
AGES 19-21
300 Competitor Positions
AGES 22-28
400 Competitor Positions
AGES 29+
250 Competitor Positions
Each division crowns first, second, and third place winners. Selected champions return for extended competition and an ultimate grand prize.
The jersey connects every participant directly to the boxing main event while remaining a premium championship uniform that fans may also purchase as official merchandise.
EVERY COMPETITOR BECOMES
PART OF FIGHT WEEK
Every registered competitor receives an official DO IT ANYWAYS™ Fight Week jersey.
THE FRONT INCLUDES:
- DO IT ANYWAYS™ branding
- A white competitor identification box
- A unique number from 1 through 1,500
- The competitor’s name beneath the number
THE BACK PROMOTES:
- PAUL VS FURY
- 12/12/26
- Fight Week artwork
COMPETITOR IDENTITY
Every participant receives a unique number and name.
FIGHT PROMOTION
Every competitor becomes part of the Fight Week campaign.
MERCHANDISE VALUE
The jersey becomes a collectible event product.
CONTENT CONSISTENCY
Every photograph and video reinforces the championship identity.
SEVEN INDUSTRIES. SEVEN EXPERIENCES.
ONE CHAMPIONSHIP.
Each challenge is built around a major industry shaping the future. One presenting partner receives category exclusivity and co-creates an experience that demonstrates its technology, product, or purpose through gameplay instead of ordinary advertising.
VR BOXING
THE FINAL ROUND™
Enter the official ring, activate your AI avatar, and fight Jake Paul in a one-minute virtual reality boxing match.
DRONE TECHNOLOGY
DRONE DODGE™
Race through celebrity-controlled drone chaos, then take one final shot at the Golden Drone.
INTERACTIVE DISPLAY TECHNOLOGY
THE FLOOR IS LAVA™
Run across a living LED world where lava, ice, bridges, cliffs, and safe zones change beneath your feet.
ELECTRIC MOBILITY
RIVIAN RALLY™
Run beside a camera-equipped electric RC adventure truck as both competitor and vehicle race toward the finish.
PERFORMANCE NUTRITION
THE PROTEIN BOWL™
Leap into the giant foam bowl, recover the oversized spoon, and escape before you get soggy.
FINANCIAL TECHNOLOGY
THE COMPOUND CLIMB™
Build rhythm on the water, resist distractions, choose your risk, climb the curve, and leap into your future.
GLOBAL COMMUNICATIONS
THE CONNECTION™
Establish the signal, cross the arena on an engineered zip line, and stop the emergency countdown.
CREATORS AND ATHLETES
ENTER THE SAME COMPETITION
Scheduled creators, boxers, professional athletes, entertainers, musicians, community figures, and celebrity guests enter the same competition as public participants.
Their featured matchups become major livestream moments without stopping the regular championship.
Possible matchups include:
- Creator vs Creator
- Boxer vs Athlete
- Musician vs Influencer
- Celebrity Team Relay
- Community Hero Challenge
- Sponsor Executive Challenge
Spectators use event QR codes to predict winners and qualify for sponsor prizes, merchandise, upgrades, signed items, and future entries.
BUILT TO BECOME A
MAJOR YOUTUBE LIVE EVENT
The entire championship is produced as an all-day YouTube live event with: Professional announcers, rotating creator commentators, challenge cameras, onboard cameras, VR gameplay capture, drone footage, live leaderboards, featured competitor matchups, instant replays, participant interviews, funny moments, and sponsor integrations.
Each of the 1,500 competitors receives a personalized highlight video combining their strongest moments, crowd reactions, arena graphics, selected commentary, and sponsor-branded challenge footage.
1–3 MILLION
Target Unique Live Viewers
10–25 MILLION
Target Combined Views During the First 30 Days
1,500
Personalized Competitor Videos
WE DO NOT SELL LOGOS.
WE BUILD EXPERIENCES.
The presenting partner for each challenge does not purchase ordinary arena signage. The partner co-creates and names an experience built around its technology, product, or mission.
A virtual reality company powers the fight.
A drone company controls the skies.
A display manufacturer creates the playing surface.
An electric mobility company becomes the race.
A nutrition company becomes the obstacle.
A financial platform turns discipline and compounding into a physical journey.
A communications company restores the connection.
DIRECT PARTICIPATION
Every competitor physically engages with the sponsor.
LIVESTREAM INTEGRATION
The sponsor is naturally included in commentary and replays.
PERSONALIZED CONTENT
The sponsor appears inside competitor highlight videos.
CATEGORY OWNERSHIP
One presenting partner owns each industry category.
A SPONSOR-LED
PREMIUM PRODUCTION
The central financial strategy is to finance a premium approximately £3 million championship production through seven high-value challenge partnerships and additional category sponsors. Registration, merchandise, spectator sales, hospitality, and content provide supporting revenue.
All figures are preliminary planning estimates and sponsorship targets.
A FULL DAY OF ARENA ACTIVITY
BEFORE FIGHT NIGHT
6,000-8,000
Estimated Championship-Day Attendance
20,000-SEAT ARENA
Premium Bowl, Hospitality, and Broadcast Environment
LONDON
International Transportation, Tourism, Sponsors, and Media
The championship creates value through:
- Arena rental
- Concessions
- Merchandise
- Premium hospitality
- Local transportation
- Hotel stays
- Restaurant spending
- Temporary employment
- Sponsor activations
- International media visibility
- Community participation
The event gives the arena a major all-day program while strengthening the attention and commercial value surrounding Fight Week.
THE FUTURE OF SPORTS
IS PARTICIPATION
DO IT ANYWAYS™ creates something professional sports rarely offer:
The opportunity for ordinary people to become part of the main story.
Competitors do not simply buy a seat.
- They wear the uniform.
- They receive a number.
- They enter the arena.
- They compete on camera.
- They create content.
- They represent Fight Week.
- They finish inside the ring.
The championship combines participation, technology, culture, positive competition, sponsor innovation, and professional boxing into one scalable global event property.
BUILD THE INAUGURAL
CHAMPIONSHIP WITH US
DO IT ANYWAYS™
CHALLENGE CHAMPIONSHIPS
© 2026 DO IT ANYWAYS™. All rights reserved.